Kusi Ideas Festival 2020
2021 Finalist

Kusi Ideas Festival 2020

Nation Media Group

Nairobi, Kenya

Category Events

Overview of this campaign

The objective of the Kusi Ideas Festival is to create a pan-African ideas transaction market to capitalise on the opportunities and innovations available for Africa to enable her to win in the 21st Century in a global context. This is in line with Nation Media Group’s aim to contribute to shaping the agenda that will enable Africa to be a leading player in global politics and economics


This year’s festival, held amidst the Covid-19 pandemic, aimed to achieve the following objectives:


1)     Create an opportunity for pan-Africanists from across the globe to dissect the continent’s current situation in relation to Covid-19, deliberate on actions that need to be taken by different players and map out a way forward

2)     Enhance the Kusi Ideas Festival and Nation Media Group brands and create a niche for the Group in the conference and thought leadership space

 3)     Create an avenue for supplementary revenue for the Nation Media Group through corporate partnerships


Results for this campaign

1)     230 delegates attended the event in person, with over 14,000 participants from 44 countries logging in to NMG’s online platforms to follow and contribute to the proceedings and big ideas shaping the continent’s post Covid-19 future


2)     The Kusi Ideas Festival and Nation Media Group brands got a boost with increased marketing, increased eye balls from across the globe, attendance from two African Heads of State and continued to curve out a niche for itself in the conference space in Africa by pulling off a successful second edition of the event, even amidst a global pandemic

3)     The second edition of the conference brought is additional revenue to the organization with a 47% profit margin


To contact a company representative about this campaign, click here for the INMA Member Directory

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