Overview of this campaign
The Daily Nation aimed to reaffirm its position as the home of truth by refreshing its content in order to appeal to a wider audience
1) Increase TOM awareness while reinforcing the brands positioning as the source of truth.
2) Create a connection with the Kenyan readers through a thematic campaign
Results for this campaign
1) Increased top of mind awareness among readers and stakeholders
2) More inclusive to the youth due to the campaign bold and modern execution as well as including the youth as content contributors