Overview of this campaign
The focus for the virtual race was on keeping the sense of community and the ability for the audiance to be able to follow the runners. We also wanted the mix with following elite runners and professional commentaries.
Results for this campaign
Over 4500 participants in the virtual race
Runners from over 20 different nations
The hashtag #Goteborgsvarvet added to the sense of community, and gave the opportunity to join a competition.