Virtuella Varvet
2021 Finalist

Virtuella Varvet


Gothenburg, Sweden

Category Events

Media associated with this campaign

Overview of this campaign

The focus for the virtual race was on keeping the sense of community and the ability for the audiance to be able to follow the runners. We also wanted the mix with following elite runners and professional commentaries. 

Results for this campaign

Over 4500 participants in the virtual race

Runners from over 20 different nations

The hashtag #Goteborgsvarvet added to the sense of community, and gave the opportunity to join a competition.


To contact a company representative about this campaign, click here for the INMA Member Directory

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