The Road to The Old Stage: A Day in The Shoes of a Prima Ballerina
2021 Finalist

The Road to The Old Stage: A Day in The Shoes of a Prima Ballerina

Danish Broadcasting Corporation

Copenhagen, Denmark

Category Video

Overview of this campaign

In december 2020 The Royal Danish Theatres 'Old Stage' in Copenhagen was the primary setting of an extremely popular christmas tv-series on our main channel DR1.

This was an opportunity for us to spark an interest for an institution often percieved as elitist to a broader and younger audience.

The Royal Danish Theatre is often described as a 'fairitale factory'. But who works in the factory? Who makes it run? And most of all: what is it like to be the theatres prima ballerina in the center of it all?

In this POV-experience you step into the shoes of one of the best prima ballerinas in the world on the day of a premiere and experience how three centuries of history and tradition of The Royal Danish Theatre affects the only 27 year old dancer.

Everything depends on you. If you fail tonight - everyone fails.


Results for this campaign

The video was shared across all of Danish Broadcasting Coorporations digital platforms. Facebook, YouTube, Instagram and our website.

More than 100.000 people watched the video, which now has become a reuseable format for future projects exploring other cultural institutions, places and people.


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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