2021 Finalist
OneRoof Management Dashboard

OneRoof Management Dashboard

NZME

Auckland, New Zealand

Category Data and Research

Media associated with this campaign

Overview of this campaign

"Firms are reeling from the abruptness and ferocity of the storm that has enveloped them, and with uncertainty extreme, planning a way out is very difficult … Times just don’t get much tougher than this," ANZ Chief Economist, Sharon Zollner. 

 

To weather this storm OneRoof needed a holistic view of the business delivered fast. 

 

The Objectives were challenging: 

 

  1. Ensure widespread adoption by OneRoof decision makersThere was no point in building reports that were not useful to decision makers in the day to day running of the business.   

 

KPIAt least 20 regular internal users consuming at least 200 views per month.  

 

  1. Consolidate business critical information in a single source: OneRoof already had many adhoc dashboards accessible to subsets of users, the goal was to increase alignment across the business by having one report that many users accessed regularly. 

 
KPIEstablish the new dashboard as the single source of truth and retire at least 3 other dashboards currently in use. 
 

  1. Deliver timely data in order to enable the business and editorial teams to react to a rapidly changing market: Things were moving fast, the data needed to be timely and up to date. Editorial needed to make decisions on articles and commentary based on micro shifts in market conditions. 

 

  1. Design for breadth to understand shifts in the market. OneRoof is the comprehensive real-estate website in NZ covering both residential and commercial property and providing automated property valuations as well as editorial content.  The dashboards needed cover every aspect of the business to ensure trends were identified and understood in a rapidly changing market. 

 

Using these objectives, the NZME Data team embarked on a fast to market process to unlock the power of the massive amount of data it had and ensure that everyone in the business could easily understand and access it. 


Results for this campaign

To exceed the project objectives, the team ingested 10 disparate data sources to create a single source of truth.  Automated pipelines pull data from Google Analytics, Apple App store, email marketing platforms as well as production databases.  

 

This dashboard is one of the most comprehensive and widely used dashboards currently in use at NZME.  It’s breadth and depth has made it an invaluable resource to make the right decisions in a fast moving market. 

 

 

  1. Ensure widespread adoption by OneRoof decision makers:  

 

KPI: 20 regular users consuming at least 200 views per month.  

 

Results: 

Usage exceeded expectations with 46 internal users generating over 500 views per month.   

  • 46 Internal Users with 500 views per month.  

 

  1. Consolidate business critical information in a single source 

 
KPI: Establish the new dashboard as the single source of truth and retire at least 3 other dashboards currently in use.  

 

Results: 

The dashboard decreased operational overhead while increasing team alignment by enabling the retirement of 5 other dashboards.  
 

  1. Deliver timely data in order to enable the business and editorial teams to react to a rapidly changing market 

 

Results: 

All dashboard data is updated at a minimum daily, with many views updated in near real-time.   

 

  1. Design for breadth to understand shifts in the market.  

 

The dashboard covered the following area’s helping to answer key business questions: 

 

Property Listing performance – What listings perform best with each customer segment?  

 

Search analytics – How has search behaviour changes post lockdown?  For example, are home owners looking for remote working options?   

 

House Price Estimates – What impact did Covid have on house values? 

 

Acquisition and Engagement – where are our registered users coming from during Covid?  

 

Regional breakdowns – Is the impact of Covid felt differently in different regions of New Zealand? 

 

Editorial performance – What articles are attracting the most valuable audience segments? 

 

Email Marketing – How are email comms performing during this time and what messaging works as people work from home? 


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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