Plant a Tree / Zasadi Drvo
2020 Finalist

Plant a Tree / Zasadi Drvo

Adria Media Group

Belgrade, Serbia

Category Best Public Relations or Community Service Campaign

Media associated with this campaign


Overview of this campaign

 

Adria media group wanted to raise awareness on sustainability issues in the country, but also engage people to take action in spreading the good news and participate in a one day major event.

The campaign objectives were to:

  • Raise awareness of the general public on sustainability topic 
  • Engage community to take action and participate in a one day event but also spread the news and good vibes online
  • Raise awareness on our media brand

We’ve joined resources through partnerships working towards one aim: Make action and inspire others to take action for the better future.

Plant a tree/Zasadi drvo website and social media channels:

http://zasadidrvo.rs/

https://www.facebook.com/zasadidrvo/

https://www.instagram.com/zasadi_drvo/


Results for this campaign

 

The results: 51.256 trees were planted in 34 locations in one day

Community took action: 989 volunteers applied via our website and many more showed up at the tree planting event http://zasadidrvo.rs/

Communication results: 

200+ published articles, podcasts and interviews across all our media platforms

3M reach in television appearances

400K+ earned social media reach

Plant a tree/Zasadi drvo owned social media outreach:

19K Facebook page likes https://www.facebook.com/zasadidrvo/

9K Instagram followers https://www.instagram.com/zasadi_drvo/

3.5M total post reach

900K video views

Long term result: The project will live on for the next 5 years, scheduling new dates for additional tree planting and even more partner and stakeholder involvement making community engaged and our future better.

 


Contact

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