Plant a Tree / Zasadi Drvo
Media associated with this campaign
Overview of this campaign
Adria media group wanted to raise awareness on sustainability issues in the country, but also engage people to take action in spreading the good news and participate in a one day major event.
The campaign objectives were to:
- Raise awareness of the general public on sustainability topic
- Engage community to take action and participate in a one day event but also spread the news and good vibes online
- Raise awareness on our media brand
We’ve joined resources through partnerships working towards one aim: Make action and inspire others to take action for the better future.
Plant a tree/Zasadi drvo website and social media channels:
Results for this campaign
The results: 51.256 trees were planted in 34 locations in one day
Community took action: 989 volunteers applied via our website and many more showed up at the tree planting event http://zasadidrvo.rs/
200+ published articles, podcasts and interviews across all our media platforms
3M reach in television appearances
400K+ earned social media reach
Plant a tree/Zasadi drvo owned social media outreach:
19K Facebook page likes https://www.facebook.com/zasadidrvo/
9K Instagram followers https://www.instagram.com/zasadi_drvo/
3.5M total post reach
900K video views
Long term result: The project will live on for the next 5 years, scheduling new dates for additional tree planting and even more partner and stakeholder involvement making community engaged and our future better.