All of Us: Creating a Workplace Fit for the Times, Fit for Everyone
2020 Finalist

All of Us: Creating a Workplace Fit for the Times, Fit for Everyone

Stuff New Zealand

Auckland, New Zealand

Category Culture and People

Media associated with this campaign

Overview of this campaign

The objectives of All of Us were clear, quantifiable and healthily ambitious.

The impact of Millennials in the workforce has been much researched and documented.

To retain and attract this generation requires new thinking coupled with direct action.

However, we knew that creating a diverse and inclusive workplace was about more than just nurturing the talents of any one generation.

Indeed, employees across age groups believe we can do better at involving them. The 2020 Edelman Trust Barometer found 73 per cent of prospective employees wanted to help shape the future of society, and to be included in business planning.

Stuff is eradicating the gaps in its workforce and giving employees a bigger voice. With more than 950 staff working from 25 offices up and down NZ, Stuff has had to be truly innovative to create a workforce for All of Us.

At one level, we have enshrined what we want to do in policy. We expect managers to enforce this. But, more importantly, we have encouraged direct action from the grassroots up.

We want a workplace where the mix of gender, ethnicity, beliefs, abilities, experience and age will bring us new perspectives from which we can learn, connect and grow.

We set five All of Us objectives:

  1. Identify and deliver activities that would empower and retain our talent base.
  2. Better align our gender and age representation to that of the national workforce, based on Statistics New Zealand data.
  3. Reward our talent base by providing professional opportunities.
  4. Introduce initiatives that would promote our workplaces as flexible and innovative environments.
  5. Involve our talent base in solution finding, strategic planning, and activity based leadership.

The sum of the following six parts comprised the All of Us project:

  1. Advancing our Diversity and Inclusive strategy.
  2. Fostering flexibility in the workforce.
  3. Ensuring fairness and equity for all staff.
  4. Promoting employees’ wellbeing.
  5. Putting purpose at the centre for employees and our business.
  6. Transforming into the sustainable business we talk about.

Results for this campaign

All of Us has created a quantifiably more diverse, dynamic and responsive workforce for the gig economy.

In 2019, under All of Us we ...

  • Introduced Activity Based Working, whereby people choose where they work depending on the activity. This could be a quiet area, meeting room, or place conducive for collaboration.
  • Created flexible working hours for staff. Some 10 per cent of staff work part-time and almost five per cent enjoy the benefits of working from home. We don’t penalise people for wanting to be with their children.
  • Supported lower-paid employees by paying them a Living Wage of $21 per hour - 20 per cent higher than the minimum wage.
  • Ensured promotional opportunities were available to everyone, including those on parental leave.
  • Ran yoga classes in the workplace.
  • Closed the gender pay gap by 36 per cent in 18 months.
  • Increased the median pay rate for women by 19 per cent over the same period.
  • Built trust with our workforce, introducing quarterly surveys of staff to establish an Employer Net Promoter Score. Stuff punched ahead of the industry standard.
  • Provided counselling services for employees to improve their wellbeing.
  • Encouraged workers to pursue passion projects. We paid staff to volunteer to help eradicate wasps from one of our national parks.
  • Hosted the Summer of Tech where five interns collaborated with staff on their ideas.
  • Promoted our social enterprise business, the pop-up coffee shop we built on the 7th floor of our Auckland offices, run by deaf baristas.
  • Incorporated TeReo (Maori language) in our meeting protocols and welcomes. We renamed our mastheads using TeReo.
  • Expanded the Creative Spirit programme, employing eight young people with a disability. Another 40 NZ businesses have followed suit.
  • Set a fire for others. Stuff’s People and Culture Director Annamarie Jamieson encouraged all Kiwis to embrace our differences in a moving TEDX Talk in Auckland.


To contact a company representative about this campaign, click here for the INMA Member Directory

By continuing to browse or by clicking “ACCEPT,” you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.