Rio Gastronomia
2020 Winner

Rio Gastronomia

Editora Globo

Rio de Janeiro, Brazil

Category Best Use of an Event to Build a News Brand

Media associated with this campaign

Overview of this campaign

To promote the movement of the gastronomic chain, uniting producers, suppliers, gastronomy 
professionals and consumers. To promote a large event to promote leisure in the city with the best
gastronomy.

Results for this campaign

7 days of events, 60 thousand visitors, 19 bars and restaurants, 19 trucks and bikes, 100 chefs 
and speakers, more than 60 hours of gastronomy classes, more than 50 gastronomic options,
7 musical attractions and BRL 5 million in financial transactions. Multiplatform disclosure provided
strong visibility for the event and for the partner brands, with visibility on TV and radio, social
networks, outdoor media and spontaneous media.

Contact

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