Overview of this campaign

MarketWatch’s Best New Ideas in Retirement explored the most important new thinking about retirement, from how we save for it to how we spend it.

For the first time ever, MarketWatch a perviously digital only product produced a print edition to support this content. Distributed as a supplement inside The Wall Street Journal on Monday, June 3rd, 2019 reaching a record 827,000 print readers.

Results for this campaign

The feature helped individuals and financial professionals understand how to make the most of what for many will be a third of their lifetime.

Tapping into the fundamental human truth that even daunting tasks can be accomplished if you break them into manageable steps, the stories created significant discussion across social media, with 100’s of comments across various channels

Following the launch of Best New Ideas, interest about retirement peaked with our audience growing 44% across retirement sections on Marketwatch.com

We conducted a survey to gauge the response of the supplement in order to understand awareness, appeal, and impact on brand perception.

The results showed that we had an interested and engaged audience around a topic which people usually don’t feel comfortable talking about. But most importantly we helped 400,000 people take some form of action towards their retirement.

Contact

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