GP Loves Gothenburg
Overview of this campaign
Our main objective with this initiative was to reach and engage the citizens of Gothenburg during the Covid-19 crisis. Not only with our news reporting but also with new innovative ways to endure and bring a silver lining in the crisis.
We aim to encourage people to stay home and stay safe, to care about and respect each other. And in order to do so we have made it possible to enjoy culture and the city from home and provided work-out classes to stay in shape. We have facilitated match-making between helpers and those in need of help, narrated the crisis through the eyes of children and supported local businesses with pro-bono advertising. It has been true teamwork where all have contributed beyond what can be expectated. Every part of the organization has been involved in both generating and executing the many projects and ideas. What we’ve managed to achieved during these past weeks is something to be proud of.
In a challenging time of social distancing, digital social contact is more important than ever before. Social interaction has been a guiding light in all our initiatives. We have enabled more digital dialogue between the citizens of Gothenburg. To create platforms to meet and interact has been a clear mission. As an example we have recently added commentary sections to all our articles, and we have assigned an editor of interaction.
Results for this campaign
Through these initiatives we have reached and engaged more citizens than in a very long time as demonstrated by increased subscriptions and pageviews.
Here are a number of results of GP Hjärta Gbg:
The campaign has given us over 12% increase in our digital subscription base so far. One music event manages to raise over 1 million SEK in donations. The concert was live-streamed via Göteborgs-Postens digital channels to over 17 000 people. They enjoyed 3 hours of live music and after a week, nearly 80 000 had seen the concert.
More than 300 companies have taken the opportunity to be part of our pro-bono advertising campaign.