Borussini - the Magazine for Borussia
Overview of this campaign
We would like to create a print magazine children are happy to use without their smartphones. Once a month they should deliberately take the time to read in Borussini and emulate their idols - in the best case outside with their own ball trying our trainings tipps. We already have more than 12.000 satisfied readers every month.
Results for this campaign
Especially the beginning was difficult for us. We first had to find the right distribution channel to reach out to the young kids and their parents. In comparison to the traditional newspaper customer, our target group has different needs and requests.
We exchanged a lot with our potential customers in schools and clubs to develop the best possible Borussini. Facebook advertisements helped us to reach our potential customers and as a result made our continously growth possible.