El Nuevo Día & Metrics for News
2020 Finalist

El Nuevo Día & Metrics for News

GFR Media

San Juan, Puerto Rico

Category Best Use of Data Analytics or Research

Media associated with this campaign

Overview of this campaign

• Leverage several metrics of content effectiveness into one score to facilitate communication

• Involve newsroom leaders as champions of the effort

• Training, dashboards & reports development

• Communicate, communicate, communicate

Results for this campaign


• Better SEO performance

• A 265% Increase in subscriptions after the implementation period

• A 27% increase in traffic since implementing the Metrics for News’ project; 32%+ in page views and 31%+ in sessions

•Visibility of newsroom performance

•More relevant stories for users


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