Mathrubhumi Editorial Audio Podcast: Engaging readers digitally
2020 Finalist

Mathrubhumi Editorial Audio Podcast: Engaging readers digitally

Mathrubhumi Printing & Publishing Co Ltd

Kochi, India

Category Best Use of Audio

Overview of this campaign

Understanding the fast-changing digital environment, Mathrubhumi, as a regional newspaper decided to engage its readers digitally through audio podcast. The editorial page of the newspaper has consistently played crucial roles in social reformation movements in Kerala society. Its strong unbiased editorial outlook have been applauded by its readers and well-wishers.

  

•TO ENGAGE OUR READERS ON PODCASTING 
•REACHING OUT TO UNEXPLORED DIGITAL SAVVY GENERATION THROUGH DIGITAL INNOVATION
•BECOME THE FRONT RUNNER IN ADAPTING TO  NEWER TECHNOLOGY IN CHANGING TIMES

Results for this campaign

How does it work : The newspaper editorial page is published with a QR code on a daily basis, which can be scanned and gets redirected to the news online platform Mathrubhumi.com where the audio podcast is available. The audio podcast link can be shared across social media platforms, the readers can also leave there comments and suggestions to the editorial article which makes it more engaging and interactive. 

Since its launch in December, 2019, the sudio podcast has been able to garner over 25,000 views and 1.5 million video impressions. 

•The editorial podcast was able to reach out to 14.5 Million readers in Kerala through our publication.

 •Mathrubhumi became the first language newspaper in India to start audio podcast

 
•A positive movement in  our brand imaginary score

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory