Mathrubhumi Editorial Audio Podcast: Engaging readers digitally
Media associated with this campaign
Overview of this campaign
Understanding the fast-changing digital environment, Mathrubhumi, as a regional newspaper decided to engage its readers digitally through audio podcast. The editorial page of the newspaper has consistently played crucial roles in social reformation movements in Kerala society. Its strong unbiased editorial outlook have been applauded by its readers and well-wishers.
Results for this campaign
How does it work : The newspaper editorial page is published with a QR code on a daily basis, which can be scanned and gets redirected to the news online platform Mathrubhumi.com where the audio podcast is available. The audio podcast link can be shared across social media platforms, the readers can also leave there comments and suggestions to the editorial article which makes it more engaging and interactive.
Since its launch in December, 2019, the sudio podcast has been able to garner over 25,000 views and 1.5 million video impressions.
•Mathrubhumi became the first language newspaper in India to start audio podcast