Coloring Book: Color Your Quarantine Days
Media associated with this campaign
Overview of this campaign
In the days full of negativity caused by the beggning of the lockdown and the earthquake in Zagreb Jutarnji list wanted to encourage its readers by offering them opportunity to learn something new, reactivate old hobbies, discover new talents...
Colouring book represented a perfect way to distract their thoughts. It is scientifically proven that coloring books can have relaxing effect on people, they can also neutralize negative thoughts and they stimulate creativity We wanted our readers to learn about our famous painters, to relax and to be creative which is why we also organized a giveaway.
Our readers were sending us their little work of arts inspired by the life in quarantine. Painters who have designed the coloring book have chosen the best works and our winners have won additional colouring books and they were thrilled by that.
The colouring book also showed suport to the regional artist scene, since the culture was among the industries suffering the greatest impact of the coronavirus crisis.
Results for this campaign
More than 20 000 print editions of Jutanji list were sold which is 20% more than other weekly editions. We had dozens of giveaway applicants, 3 winners, 4258 article readers, 1.554.248 impressions, 4746 unique visitors on campaign, 23 360 Instagram and Facebook story views. The campaing was advertised by5 ads in 3 different newspapers.
Our winners have e-mailed us right after they have received books They have wrote about their work of art, abut the meaning of it, about themselves, about their family, how they spend time in quarantine and how fullfiled they feel
We managed to bring art into people’s homes and we did it for more than 20 000 households and who knows for how many families which gives us the number higher than average number of visitors of a regular exhibition.
We managed to truly connect with our readers during the quarantine.