Media associated with this campaign
Overview of this campaign
In a 6-month period,
- Frequency: Increase engagement and print readership days by one (up to 3.5 days per week)
- Sales: Support the objective of increasing El Nuevo Día Sunday's edition subscriptions. Monthly goal was 2,650 suscriptions.
Results for this campaign
Campaign was launched in October 2019. In only two months:
70% of the monthly sales goal in the post-campaign had been achieved through the digital channels designated for the campaign. In November, while the campaign was still running, the sales goal was surpassed by 12%.
10% readers who reached out to the Call Center to subscribe to the Sunday-only offer ended up buying more days (Friday to Sunday, for example)