The Gujarat Toolkit
2020 Finalist

The Gujarat Toolkit

Dainik Bhaskar Group

Mumbai, India

Category Best Idea to Acquire or Retain Advertising Customers

Media associated with this campaign

Overview of this campaign

1. Institutionalise the competitive advantage of the unique solution-centric approach that Divya Bhaskar already provided and drive value to its advertisers in Gujarat, which is a high priority market for all marketers.

 

2. Become the one-stop destination for advertisers seeking a solution-centric approach in Gujarat

 

3. Increase advertising revenue

 

4.Increase engagement with the advertisers

 

 


Results for this campaign

The Gujarat Toolkit carved the identity of being a solution provider for Divya Bhaskar:

-84 content peices delivered basis client brief

-62 solutions delievered basis client brief

-Engagement time with clients increased from 10-12 mins to 45 mins

 

The Gujarat toolkit helped Divya Bhaskar become the one stop destination for advertisers directly making a big impact on revenue 

-42 content pieces published (branded and native)

-5 researches conducted for the client

-High value innovations for 2 clients

-2 large scale multimedia partnerships

 


Contact

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