Night Walk for Women
2020 Finalist

Night Walk for Women

Dainik Bhaskar Group

Mumbai, India

Category Best Use of an Event to Build a News Brand

Media associated with this campaign

Overview of this campaign

To give women the confidence to walk on the streets, freely and fearlessly.

Results for this campaign

1. 1,00,000 women participated 

2. A unifying cause - Women across different walks of life participated

3. Extensive Earned Media 

4. An inclusive event - Non particpants contributed to the night walk by making it comfortable, easy & positive for the particpants


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