OMG Marketing Communications
Overview of this campaign
OMG services include research, marketing, creative production, media buying, direct mail, promotions and more. OMG not only provides advertising services to print clients but also manages television, radio, outdoor and digital media, as well as collateral production. Servicing businesses and organizations of all sizes, the firm now serves 15 clients including KFC Restaurants, CVS Drug Stores Hawaii, Nissan/Infiniti dealerships and the international carrier, AirAsia.
“OMG consistently presents unique local and international media plans that deliver trackable results,” said Rachel Lee, AirAsia Marketing Director.
Another notable OMG effort was the launch of an unprecedented statewide voter registration campaign for Na‘i Aupuni, a nonprofit organization dedicated to Native Hawaiian self-determination. Na‘i Aupuni created a path to a Native Hawaiian ‘aha, or gathering, where Hawaiians will be able to have long-needed discussions about their future.
Results for this campaign
OMG contributed more than $2 million dollars in incremental revenue to OPI in 2019 with most of it in newspaper sales revenue, TV/Radio/Other Print and digital-socil media commissions as well as production vendor mark-ups and hourly creative service fees.