Jagran.com : My City My Pride
2019 Winner
Media associated with this campaign
Overview of this campaign
My City My Pride - a branding campaign with a sole purpose to increase brand awareness, recall and engagement.
Jagran.com designed and launched My City My Pride with following objectives:
- Increase the user traffic on the site by the atleast 20% from core Hindi Heartland 10 targeted cities.
- Build online communities for Jagran.com on social media platforms (Facebook) which helps the brand to have user communities from its core markets
- Increase the engagement (page views) on the site by the atleast 10% from core Hindi Heartland 10 targeted cities.
- To reach 100 million impression for the overall campaign during three months
- At-least 15,000 registration for the campaign
Results for this campaign
Results
- 25% growth in Jagran.com users
- 3-4% overall growth in user for overall news and information category
- 18,237 total registration
- User growth in 10 targeted cities :
- Kanpur - 131.40%
- Meerut - 80.00%
- Dehradun - 41.32%
- Lucknow - 22.08%
- Ludhiana - 20.00%
- Patna - 14.07%
- Ranchi - 462.50%
- Raipur - 6.57%
- Growth in enagement in 10 targeted cities :
- Kanpur - 107.56%
- Meerut - 55.62%
- Dehradun - 31.80%
- Lucknow - 19.20%
- Ludhiana - 10.38%
- Patna - 7.11%
- Ranchi - 354.55%
- Raipur - 4.81%
- City wise registration :
- Patna - 3512
- Lucknow - 2399
- Varanasi - 2304
- Kanpur - 2296
- Indore - 1869
- Dehradun - 1327
- Meerut - 1123
- Ranchi - 938
- Ludhiana - 836
- Raipur - 765