Media associated with this campaign
Overview of this campaign
It’s a Southern Thing was launched by Alabama Media Group in 2017 as a new revenue model for the legacy newspaper group. The brand produces highly shareable content around Southern identity on Facebook, Instagram, YouTube, Twitter and its popular Facebook Watch show, So True, Y’all. The brand’s revenue comes from branded content, sponsorships and merchandise.
Results for this campaign
Since its launch in August 2017, It's a Southern Thing has grown to nearly 3 million highly engaged followers and sees video view numbers that rival major national brands and is profitable.
In 2018, It’s a Southern Thing saw tremendous social growth:
1,396,780 Facebook followers
1,321,478 Facebook Watch followers
104,300 YouTube subscribers
76,099 Instagram followers
950 million video views
68 million engagements