Interactive Snow
2019 Finalist

Interactive Snow

Russmedia Digital

Schwarzach, Austria

Category Culture and People

Overview of this campaign

INTERACTIVE SNOW in Lech/Arlberg is the prime destination for German, Austrian and Swiss media executives when it comes to Innovation and Digital Opportunities in journalism and media.

Innovation is the answer.

We’re embracing digital opportunities and are not fearing change.

Over 15 speakers are holding conversations around sustainable business models, industry drivers and best practices. Fireside chats and „Ask me Anythings“ (AMAs) with influencers in and outside our industry. And of course there’s enough time for famous skiing around Lech/Arlberg. It’s the place where skiing has been invented.

The invitation-only gatherings become the meeting place for 50 news professionals and industry executives. The collaborative, high-intensity format provides opportunities to connect with others who are working to transform this essential industry. The relaxed “Chatham House Rule” atmosphere promotes friendship, intimate discussions, and impromptu entertainment. The fascinating mix of people cultivates an open exploration of ideas, surfaces exciting works-in-progress, and promotes collaborative problem solving that transcends traditional boundaries.

As the weekend of “INTERACTIVE SNOW” marks the start of the winter season, Lech also hosts the Fantastic Gondolas Multimedia Happening at Rüfikopf at that Saturday, a festival with artists, DJs – and the famous Disco Gondola.


Results for this campaign



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