Chasing Corruption
2019 Winner

Chasing Corruption

Alabama Media Group

Birmingham, United States

Category Best Use of Video

Overview of this campaign

The objective was to highlight the journalists’ work in their own words. Unlike most news magazines or national programs, Hoppe didn’t parachute in and pretend to discover a story. We worked with a reporter exposing corruption in the local housing authority in Cairo, Illinois, an editor fearing for her life while exposing a corrupt sheriff in Corbin, Kentucky, and a veteran journalist discovering a phone message that led to the downfall of a politician in Birmingham, AL. This program shows why viewers should care about and support local journalists by showing the broader impact of their reporting. The Chasing Corruption team reframes the story by encouraging viewers to look at the difference journalists make in their very own backyards.


Results for this campaign

Chasing Corruption went beyond the ten minute episodes. Alabama Media Group partnered with the nonprofit Investigative Reporters and Editors, Inc., for a fundraising campaign for local news grants. To continue the conversation, Chasing Corruption built a Facebook group where the audience could engage with the reporters directly. The Facebook Watch page associated with the show garnered over 163,000 followers and millions of video views in only a few months. The show also, according to Facebook metrics, had impressively high viewer retention and engagement rates. Chasing Corruption has been renewed for a second season and is currently in production, with Season Two slated to debut in May 2019.


Contact

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