2019 Finalist
The Colourful Cat Advertisement

The Colourful Cat Advertisement

Singapore Press Holdings

Singapore, Singapore

Category Best Execution of Print Advertising

Media associated with this campaign

Overview of this campaign

In Singapore context, many people perceive Classified section as just selling cars, property and tour packages. The truth is – Classified is a marketplace where one would discover many surprising finds.


Purpose : To promote the Classified Section of the newspapers.

Solution: Pick a unique and interesting section to engage readers and attract their attention

Execution : We created a colouring ad using featuring Cats  in different cute poses. A message is embeddded in the ad encouraging them to adopt a cat through the Classified Section.

Results for this campaign

Many readers love it as the cats were really appealing and the colouring engages the readers and inspires them to go to the Classified Section.


To contact a company representative about this campaign, click here for the INMA Member Directory