Overview of this campaign
In Singapore context, many people perceive Classified section as just selling cars, property and tour packages. The truth is – Classified is a marketplace where one would discover many surprising finds.
Purpose : To promote the Classified Section of the newspapers.
Solution: Pick a unique and interesting section to engage readers and attract their attention
Execution : We created a colouring ad using featuring Cats in different cute poses. A message is embeddded in the ad encouraging them to adopt a cat through the Classified Section.
Results for this campaign
Many readers love it as the cats were really appealing and the colouring engages the readers and inspires them to go to the Classified Section.