The District
2019 Finalist

The District

designIQ

Des Moines, United States

Category Best Execution of Print Advertising

Media associated with this campaign

Overview of this campaign

A new venue approached our team with the desire to announce their grand opening. The District Seville Steak & Seafood needed to convey themselves as an upscale/fine-dining restaurant with vintage and historical ambiance. Keeping the brand’s vision and services in mind, it established them as the newest destination restaurant in the region. The developed newspaper wrap promoted the Grand Opening event and offered space for the client to tell their story. The idea was to educate the public about this unique, upscale approach of this restaurant concept. Space was provided to feature content about their dry-aged steaks, a biography about the executive chef, the highlights of their lounge, and a brief story about their business. The creatives within the campaign set the stage for continued growth in their brand and make their mark within the area.


Results for this campaign

The creative concept launched the announcement of the opening of The District with a splash. The District’s biggest challenge as a new, local restaurant was their competition with other fine dining restaurants, such as Jacksons and The Grand Marlin. The overall clean design introduced a new type of venue to the festive Seville Group - a challenge they wanted to overcome to distinguish the fine dining restaurant from their other establishments. This campaign has increased the restaurant’s sales and reservations, as well as, created branding awareness and buzz throughout the local community. Since the beginning of this campaign, we have seen an average Display CTR of .20% that well exceeds benchmarks of .04%!


Contact

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