Overview of this campaign
FAZ Discover: the revolutionary tool for anyone who wants to leave nothing undetected.
The situation
Hundreds of new news, articles and reports pounce on us every day. The news stream is passing us at high speed. To filter out the relevant news out of the sea of information is our goal.
The idea
The FAZ.NET- app learns which topics are interesting in what depth for every single user. This knowledge in relation to other, comparable users brings the personal gems to the very forefront of the app. We call this tool "FAZ Discover".
Machine Learning
Our machine learning algorithm analyses more than 300,000 data points every day. The result is the recommendation algorithm and the personal news recommendations.
Results for this campaign
The tool keeps what it promises:
Discovery users are more engaged and more likely to purchase premium subscriptions.
- 29.1% more read articles
- 45.6% longer stay in the app
- 26 times more conversions
