In App AI Enhances Bloomberg´s The Bulletin
Media associated with this campaign
Overview of this campaign
In May 2018, Bloomberg launched an updated consumer app in conjunction with a full website redesign with innovative digital features to improve readers’ access to Bloomberg content and to maximize functionality and utility for busy business professionals.
Bloomberg’s in-app innovation was punctuated by the launch of The Bulletin, an AI-powered automated list of the “top 3 things to know right now,” which refreshes important Bloomberg news stories without having to click away from the home feed – perfect for catching up on the elevator or in-between meetings. The Bulletin’s machine learning and AI technology generates single sentence summaries with the most salient details, giving busy professionals a pulse on the stories of the moment.
Another new feature imperative to the improved app experience, is the text-to-audio functionality, which makes all news articles available via audio, as voice becomes central to the way our multi-tasking audiences consume and engage with media.
Bloomberg adopted a mobile-first development process, testing many new features first on the app, before using those insights to inform the Bloomberg.com site redesign. This iterative approach resulted in a cleaner web look and more streamlined user experience, alongside new vertical content hubs that package content into key coverage areas, like Crypto, Hyperdrive, Prognosis, Equality and more.
Results for this campaign
Bloomberg’s coordinated redesign added considerable value and utility for readers, as shown by the lift in engagement across platforms. In 2018, Bloomberg Media saw a nearly 20% growth in traffic, including an all-time quarterly record for the highest traffic on Bloomberg.com and the mobile app. Features like The Bulletin now sees 4 refreshes per user. Text-to-audio is the second-most consumed media in the app as users listen to an average of six articles, a growth of 76% from initial launch.