Mathrubhumi Re-Imagine the Future Season 2
Media associated with this campaign
Overview of this campaign
To provide first-hand information to parents and children about various alternate carriers available
To increase our brand perception score
To create a complete educational reform experience for various families and children
To integrate sponsors into the event, in order to give them more mileage out of the event
Execution: The re-imagine the future season 2 was build on the success of the inaugural event of 2017 which attracted over 3000 children and their families to be educated about the different career options their children could pursue. This year we wanted to give it a new look and brought in 3 versatile personalities such as Actor Prakash Raj, Indian Football Team Captain Sunil Chhetri and Stand up comedian Ramesh Pishaordy. The personalities were brought in together under one platform in form of a half-day event where they shared their life stories and interacted with children and families. The program was conceptualised inform of a TED talk format which included all the necessary requirements required for the event implementation.
The event was promoted across all our integrated platforms ( daily, radio, online, news and social media). The entire program was streamed LIVE throughout to ensure we experience an increase in audience viewing the program. We also shared a special message from MP Shashi Tharoor who spoke on the initiative at his end.
In order to increase our reach and visibility, we brought in children and parents to a specified location in their regions across 4 districts of Kerala who could also reach out to the personalities via video conference and also could watch the entire program LIVE on our youtube page.
Results for this campaign
The re-imagine the future season 2 has had a positive impact on the business ober the past year, with collaborative working across various departments of Mathurbhumi. We saw a participation of over 5000 people during the event.
Over 250 plus editorial write-ups were published in our newspaper
On Mathurbhumi Digital ( Mathrubhumi.com)
Total Ad Server impressions - 4962888
Total Ad server Clicks - 4926
Total ad server CTR: 0.10%
On our social media page, we saw Total Views and Reach of 832 K views and over 2 Million reach.
The sponsors saw a rise of 30 % brand recall value in the Kerala market
Revenue of 5 million generated with a 45 % profit margin