Interactive West 2018
Media associated with this campaign
Overview of this campaign
From the beginning, the idea behind Interactive West was to pick up new trends and to take a look into the future. We wanted to bring a new kind of economic conference into the region. More show, hidden champions, breathtaking atmosphere, new presentation possibilities, interactive formats. Of course, we are always trying to create the balancing act between the new futuristic stories and themes for those who do not always follow the latest trend. We have tried every year to tackle the current issues and always focus on regional heroes. This year we have expanded the program and also have a new location with the fair. We could more than double the number of visitors and triple the speakers.
An important factor is definitely networking. For us, however, this meeting place for the digital scene has always been missing. The speakers are also always attractive. It has always been a success factor that we have had Vorarlberger on the stage and who have made their way internationally. It is not always easy to find them, but we are happy when we can get them into the country. Now we go the next step and get bigger. The Interactive West becomes our own brand and is becoming more and more well-known, which makes us very happy. At the IAW, the CMOs of the Top100 companies in the region are regularly found, this makes us very proud.
We are now launching a new series called Interactive West Sessions, which is a series of small workshops that will take several hours, where interesting people will meet in a small circle and current topics will be discussed.
Results for this campaign
Interactive West has now become an independent brand. Through the interactive and new possibilities, the event has also become an important place for sponsors and so we are more than happy to generate revenue and brand awareness out of it.
Idea and Founder: Georg Burtscher, Gerold Riedmann
Company behind: Russmedia Digital (VOL.AT, …)
Started 2014 with 200 People /
2017 we had more than 500 People there
Speakers since 2014: IBM, Google, Amazon, Swiss Air Lines , Razorfish, Outfittery, Zeit Online, Samsung, Online Marketing Rockstars, Liebherr, Kobza, Seven Ventures, Crate, Hamburg Media School, Brand Trust, Urlaubsguru, OpenDataCity, Reachbird, Edenspiekermann, MSO Digital,..