It Shouldn't Hurt to be a Child Cause Marketing Campaign
2018 Finalist

It Shouldn't Hurt to be a Child Cause Marketing Campaign

REPUBLIC MEDIA - USA TODAY Network - GANNETT

Phoenix, United States

Category Best Public Relations or Community Service Campaign

Overview of this campaign

  • Elevate awareness and support of the non-profits in Arizona working towards preventing child abuse through education and advocacy

  • Implement a non-traditional digital amplification campaign supported by SRP to drive community members to “Saving Arizona’s Kids” Event (goal was at least 100 attendees)

Results for this campaign

  • In 2017, $425,000 was donated to the 16 non-profit agencies focused on child abuse prevention through the “It Shouldn’t Hurt to be a Child” License Plate Program

  • More than 200 community members attended the event, doubling the attendance of Republic Media’s traditional community forums

  • More than 16 non-profits participated in the event to bring awareness and drive volunteerism for their organizations

  • Highlights of 4-week digital amplification campaign:
    • Number of views on educational Gravity ad highlighting program: 114,000+
    • Number of clicks on educational Gravity ad highlighting program: 674
    • Number of news articles published on the non-profit agencies: 16
    • Number of social actions surrounding program: 13,000+

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory