Overview of this campaign

• Elevate awareness and support of the non-profits in Arizona working towards preventing child abuse through education and advocacy
  
  
• Implement a non-traditional digital amplification campaign supported by SRP to drive community members to “Saving Arizona’s Kids” Event (goal was at least 100 attendees)

Results for this campaign

• In 2017, $425,000 was donated to the 16 non-profit agencies focused on child abuse prevention through the “It Shouldn’t Hurt to be a Child” License Plate Program
  
  
• More than 200 community members attended the event, doubling the attendance of Republic Media’s traditional community forums
  
  
• More than 16 non-profits participated in the event to bring awareness and drive volunteerism for their organizations
  
  
• Highlights of 4-week digital amplification campaign:
  • Number of views on educational Gravity ad highlighting program: 114,000+
  • Number of clicks on educational Gravity ad highlighting program: 674
  • Number of news articles published on the non-profit agencies: 16
  • Number of social actions surrounding program: 13,000+

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory