Pelas Ruas: innovation, collaboration and solutions in the hands of the community.
2018 Finalist

Pelas Ruas: innovation, collaboration and solutions in the hands of the community.

Grupo RBS

Porto Alegre, Brazil

Category Best Public Relations or Community Service Campaign

Overview of this campaign

With the goal of delivering a relevant product to the population, with a positive impact and representing the true values of Grupo RBS, in March 2017, the Pelas Ruas (On the Streets) application was launched. The application is a collaborative platform that connects state residents and through which users are able to share problems in Porto Alegre and the Metropolitan Region and to contribute to finding solutions. Employing a strategy fully in line with the vision and position of Grupo RBS, the content generated by app users is incorporated by RBS brands, expanding the reach and reaffirming the proposal of being a collaborative platform for citizens. Daily topics on Rádio Gaúcha touch on the problems reported via the app, while newspaper Zero Hora transforms data into editorial content, with articles aimed at finding effective solutions from state government authorities. Additionally, there is a weekly slot on television related to the app.
Following the launch of the application, newspaper Zero Hora and radio broadcaster Rádio Gaúcha, along with RBS TV, were able to give voice to state locals, providing a platform for the population's demands and standing alongside the community to transform the city. The Pelas Ruas app is considered a community deliverable, providing citizens with innovation and technology and generating collaboration in the effort to transform the city.

Results for this campaign

In less than a year from the launch of the app, Pelas Ruas already has 18,361* registered users, over 6,200* reported problems, more than 770* problems marked as resolved, and 100 problems served as material in Grupo RBS media vehicles.
Additionally, the application has changed the behavior of its users who have shifted from the role of spectators to agents of transformation within their local environment. Pelas Ruas has reinforced the relationship between citizens and Grupo RBS and its brands.
Innovation, collaboration and control in the hands of the population.


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