Investigate. Report. Effect Change.
Overview of this campaign
- Develop a campaign that reinforces in the minds of customers that we produce quality content they personally care about and foster a belief that our efforts - to uncover and convey - are vital to their personal awareness and to the integrity and connection of our society.
- Drive traffic to the campaign landing page that showcases some of the investigative stories that have led to real change.
- Drive incremental traffic to the individual stories featured in the campaign.
Results for this campaign
Although launched late in 2017, the feedback has been positive and we have seen increased traffic to the stories featured in the campaign and to the campaign landing page.