JoomBoos magazine from cringe to lit
Media associated with this campaign
Overview of this campaign
Since JoomBoos is a digital brand, our main objective was to connect with the fans on a whole new level, through print, which is not a very popular format among the generation Z. Furthermore, we wanted to show that print format can become wanted and relevant content for the digital-first generation Z when it's done right. We also wanted to open a whole new revenue stream, opportunities and connect with the advertisers to offer them a new way of promoting their products and services to their desired target.
The themes inside the magazine were all about YouTubers and their life. It covered everything generation Z finds interest in, from life stories, fashion, gaming, fun to educational themes and new video projects. We also made JoomBoos readers the content creators by publishing their photos, stories, and articles in every magazine, which made an even stronger connection between them and JoomBoos brand.
Another distinctive feature was that we made two different covers for each issue of the magazine, using urban, fun and original design. One of the covers was even compiled with profile pictures of our fans on social media. Beside entertaining content, every issue had an awesome JoomBoos gift which our fans could use, from stylish bracelets to the first YouTuber’s calendar.