2018 Finalist

Maharashtra Times - Women's Sanitation: An Inconvenient Truth

Bennett Coleman and Co. Ltd. (Times Group)

Pune, India

Category Best Public Relations or Community Service Campaign

Media associated with this campaign

Overview of this campaign

  • Awareness: Highlight the present state of women’s sanitation in Maharashtra
  • Empowerment: Create an open dialogue and communication channel between women across sections of society and experts / policy makers
  • Action: Assign accountability and demand action from concerned authorities
  • Impact: Create tangible impact towards ensuring better sanitation facilities for women

Results for this campaign

  • Maharashtra Government Launched the “Asmita” (Pride) scheme for rural girls and women: Sanitary pads at just Rs. 5 for a pack of 8

  • Municipal Corporation of Mumbai constructed 14 new toilets in the Mankhurd Suburb after reporting the dangerous condition of toilets

  • Several State Transport Bus Depots and Suburban railway stations  made the use of public toilets free for women

  • Several State Transport Bus Depots and Suburban railway stations  made the use of public toilets free for women

  • Several colleges in Mumbai installed sanitary napkin vending machines

  • Ahmednagar Citizens’ Forum got the State Transport to repair and clean all toilets at the bus station and install a toilet seat for disabled travelers  

  • Police superintendent of Ahmednagar district provided a separate mobile toilet van for women police, first of it kind in the state

  • Minister of state, town planning, Maharashtra sent a notice to Commissioner office of Mumbai Corporation to submit a report on action to be taken on public toilets at tourist spots


Contact

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