Leading the fight on grey
2018 Finalist

Leading the fight on grey

Amedia Salg og Marked AS

Oslo, Norway

Category Best Execution of Print Advertising

Media associated with this campaign

Overview of this campaign

The objective of the campaign was to:

  • Reinforce the recognition of Citroën
  • Create strong and positive preferences for Citroën
  • Build awareness of the ads and generate purchase intention

The campaign for the Citroën brand was conducted in the period 25 August to 15 October 2017. The target groups of the campaign were in the towns of Moss, Fredrikstad and Sarpsborg in the county of Østfold. Citroën was to gain a new perception, particularly through the top media in the respective towns: Fredrikstad Blad, Moss Avis and Sarpsborg Arbeiderblad, both online and in print.

Results for this campaign

A range of research was carried out before, during and after the campaign. The conclusions were as follows:
  • The rating of Citroën grew significantly (PP page 8, part 2)
  • Recognition increased substantially (PP page 8, part 2)
  • Statements about Citroën improved greatly (PP pages 9-11, part 2)
  • The campaign tests shot skywards (PP pages 1-4, part 3)
  • Reach, frequency and demographics (PP pages 1-5, part 4)


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