Intelligence Beyond Data - Unlock the Potential of Audience Engagements
2018 Finalist

Intelligence Beyond Data - Unlock the Potential of Audience Engagements

United Daily News Co. Ltd.

New Taipei City, Taiwan

Category Best Idea to Grow Advertising Sales or Retain Advertising Clients

Media associated with this campaign

Overview of this campaign

1. Audience Engagement Growth - Session Page-views, basket size, ad responses rate, newsletter open rate ... etc.

2. Comprehensive Audience Insight - Behavior from content to commerce to wide range of verticals.

3. Predictive Modeling - Discover pattern and estimate response from audiences

4. User Experience & Production Efficiency Enhancement - Personalized service delivery. (What, When, Where & How)

5. Data-Driven Revenue Growth - New business model development


Results for this campaign

Please refer to the enclosed attachment for clearer descriptions.


Contact

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