Happy New(s) Year 2016
Media associated with this campaign
Overview of this campaign
As Norway’s largest newspaper, VG’s goal is to be the number one destination for news, with the core value of keeping the Norwegian people informed and updated.
It was important for us that the campaign suited VGs brand as a provider of a wide range of news, sports and entertainment and visualize VGs strong position across platforms.
The film was published on television, Facebook and of course on all of VGs digital platforms.
- Increase VGs position as a news brand that delivers “investigative journalism”
- Increase VGs liking
- Stop the decline of print readership
Results for this campaign
- VGs position as a Newsbrand that delivers “investigative journalism” increased with 6% (from 53 to 56%) during the campaign period.
- We increased the liking with 2% (from 45% to 46%).
- The decline of print readership was estimated to 16,7% but ended up being 12,1% in 2017.