Happy New(s) Year 2016

Happy New(s) Year 2016


Oslo, Norway

Category Best Idea to Encourage Print Readership or Engagement

Media associated with this campaign

Overview of this campaign

As Norway’s largest newspaper, VG’s goal is to be the number one destination for news, with the core value of keeping the Norwegian people informed and updated.

It was important for us that the campaign suited VGs brand as a provider of a wide range of news, sports and entertainment and visualize VGs strong position across platforms.

The film was published on television, Facebook and of course on all of VGs digital platforms.

Our goals

  • Increase VGs position as a news brand that delivers “investigative journalism”
  • Increase VGs liking
  • Stop the decline of print readership 

Results for this campaign


  • VGs position as a Newsbrand that delivers “investigative journalism” increased with 6% (from 53 to 56%) during the campaign period.
  • We increased the liking with 2% (from 45% to 46%).
  • The decline of print readership was estimated to 16,7% but ended up being 12,1% in 2017. 


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