Nation Messenger Bot – Nation KIKI
2018 Finalist

Nation Messenger Bot – Nation KIKI

Nation Media Group

Nairobi, Kenya

Category Best Idea to Grow Digital Readership or Engagement

Media associated with this campaign

Overview of this campaign

The Nation Messenger bot or Nation Kiki is part of our distributed content strategy. With over 600M Users on messenger today, having presence on this platform is a no brainer. We were able to use free tools to build and integrate the messenger bot with the website. 

Users can then subscribe to news alerts and Kiki will be able to deliver this at a time of their choosing. If users would like to receive stories of a specific topic they will be able to query with keywords and get results with these stories. 

Results for this campaign

  • Over 40k organic subscribers and growing
  • More than 30k daily users of the bot in a market that had no news bot before from a local publisher
  • Already won several awards


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