The media project for Lebes Life Store
2018 Winner

The media project for Lebes Life Store

Grupo RBS

Porto Alegre, Brazil

Category Advertising Sales and Retention

Overview of this campaign

Notify the public about the arrival of the Lebes Life Store in a historic building in downtown Porto Alegre, making it a benchmark in the department store sector and boosting Lebes' sales results in the initial months after its inauguration.

Results for this campaign

The project resulted in a total of more than 71 million impacts. This equates to 6 times the population of RS. Through digital means we had engagement with more than 1.7 million impressions online. The radio actions generated more than 31 million impacts, in the newspapers we generated 37.8, and in the RBSTV commercials reached 22.7 million impacts.


To contact a company representative about this campaign, click here for the INMA Member Directory

By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.