Hindustan Times Palate Fest
2018 Finalist

Hindustan Times Palate Fest

HT Media Ltd

New Delhi, India

Category Best Use of an Event to Build a News Brand

Media associated with this campaign

Overview of this campaign

  1. To increase readership amongst Sec-A audience in Delhi NCR
  2. To increase our Brand Imagery Score, which is an index measuring willingness of customers to recommend a product to others
  3. To create a complete family engagement experience wherein all members of the family and the community come together for a fun day out
  4. To engage with the hard-to-reach, highly busy 30-45 age-group English newspaper readers and create affinity for the brand HT and its clients in Delhi NCR among this relevant target group
  5. To integrate HT clients who came on board as sponsors into the event in a seamless manner so as to give them more mileage out of the event and ensure sponsorship revenue

Results for this campaign

  1. Helped in the positive movement in our Brand Imagery Score
  2. Revenue of Rs. 2.5 crore (25 million) generated with 60% profit margin
  3. Tremendous buzz built through cross-platform promotion across multiple print products
  4. Overall 1 lakh people visited Palate Fest and were engaged onground


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