Overview of this campaign
- To increase readership amongst Sec-A audience in Delhi NCR
- To increase our Brand Imagery Score, which is an index measuring willingness of customers to recommend a product to others
- To create a complete family engagement experience wherein all members of the family and the community come together for a fun day out
- To engage with the hard-to-reach, highly busy 30-45 age-group English newspaper readers and create affinity for the brand HT and its clients in Delhi NCR among this relevant target group
- To integrate HT clients who came on board as sponsors into the event in a seamless manner so as to give them more mileage out of the event and ensure sponsorship revenue
Results for this campaign
- Helped in the positive movement in our Brand Imagery Score
- Revenue of Rs. 2.5 crore (25 million) generated with 60% profit margin
- Tremendous buzz built through cross-platform promotion across multiple print products
- Overall 1 lakh people visited Palate Fest and were engaged onground
Contact
To contact a company representative about this campaign,
click here for the INMA Member Directory
