2018 Winner

Autobot - Automated Intelligent Push Notification Engine

Dainik Bhaskar Digital

Noida, India

Category Best Use of Data Analytics

Media associated with this campaign

Overview of this campaign

Using Manual method of sending notifications (push messages) was hasslesome. It was not feasible to send personalized messages to all the subscribed users one by one manually multiple times a day, specially when your userbase is in millions .

Even by making specific set of subscribed users into various data chunks based on their collective interests - it was not 1 to 1 personalization.

Even when trying to send manual recommendations; it was not possible to cover all the specific interest sets at the same scheduled instant of time. This left a huge gap in coverage of total subscribed audience and this compromised organizations to under utilize the power of available Subscribed user base.

Therefore, sending Personalized notification and gaining maximum interaction with minimum un-installation rate, achieving best delivery speed of PERSONALIZED 1 to 1 notifications to million of users in few seconds, was the objective. 

 


Results for this campaign

Auotobot acts as an integral supporting hand to the Manual resources responsible for sending the notifications by eliminating risks involving Human error in identification of best content for a subscribed user and also eliminating human inability to send 1 to 1 personalized content to millions of subscribed notification users multiple times a day in a matter of few seconds.

It boosted overall notifications sessions contributions in any platform concerned - Web/APP/WAP; (as mapped via Google analytics) via subscribed users for a particular published content against just manual sent notifications sessions by upto 60%

In terms of Hindi Online Media Content; they are able to provide CTR’s as high as 25% and averagely ranging between 15% to 20%; whereas CTR by manual notifications are only as high as 16% for the best possible content pushed in the real time scenario.

AUTOBOT notifications run neck to neck of Manual Notifications by contributing overall notifications sessions to any platform in concern- WAP/WAP/App in the ratio of 70(Manual):30(Autobot).

They have further helped in increasing the Subscribed User Repeat Frequency by 30 % already above the 200% increased user visit platform frequency rate via manual sent Notifications without resulting into any additional un-subscription rate.

Now, subscribed user gets more of personalized notifications and less of generic notifications. Thus, it has helped organization to have higher retention rate of subscribers to notifications service. Readers now get more relevant notification more frequently.


Contact

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