The Hindu - The Huddle

The Hindu - The Huddle

The Hindu Group

Chennai, India

Category Best Use of an Event to Build a News Brand

Overview of this campaign

The Hindu launched 'The Huddle' in 2017 with an aim to provide a platform for ideas and thoughtful discussions on various innovative topics related to Politics, Sports, Business and much more. The Huddle is a thought conclave by The Hindu that found its genesis in February 2017. With an intent to create a nuanced and thought-provoking platform that brings under its umbrella, a range of eminent people from across walks of life – politics, cinema, industry, corporate, business, academics and the arts – The Huddle is an opportunity for like-minded people to engage in conversations and discussions in a manner that is intimate and more deliberate. Packaged as a democratic conclave that provokes and enables reflection and transformation, The Huddle is carefully curated by The Hindu’s Editor, Mukund Padmanabhan, to think and share ideas, emerging trends and become a platform for meaningful change. The tagline for The Huddle is Conversations for Change. In its debut edition, The Huddle brought together speakers from near and far, who discussed a slew of subjects. The line-up included people like Nirmala Sitharaman, Defence Minister of India, Sadhguru Jaggi Vasudev, Founder of the Isha Foundation, Hamid Hansari, Vice President of India, Karan Johar, filmmaker, R Chandrasekhar, President, NASSCOM and Kris Srikkanth, Former Indian Captain, to name a few. In its second edition, The Huddle’s speakers include the crème de la crème from the world of politics, civil society, sports, industry, theatre and cinema.

Results for this campaign

  • In its opening act, The Huddle generated a participation of over 4000 people, from across India.
  • Across the three days the event saw 1200 unique registrations
  • The event trended in Twitter for about three days in a row
  • It was a rather thought provoking and interesting session by the various eminent people from across the country as mentioned in the feedback given by the attendees.


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