Los Angeles Times: High School Insider
2018 Finalist

Los Angeles Times: High School Insider

Tronc - Los Angeles Times

Los Angeles, United States

Category Best Public Relations or Community Service Campaign

Overview of this campaign

High School Insider's mission is to empower the next generation of storytellers through an inclusive digital platform combined with opportunities such as conferences, contests, events and paid internships.

Results for this campaign

Since the program launched in 2014, over 2,500 students from 260 schools have posted more than 4,500 stories. HS Insider not only allows The Times to keep a pulse on the younger generation but also informs and heightens Times reporting around key issues that affect young people, from school board races to access to gender-neutral bathrooms. Paid internships are a crucial stepping stone for young people hoping to graduate college into professional fields. HS Insider has partnered with the City of Los Angeles and other local foundations to provide 27 paid summer internships over the past three years. The program also provided wraparound opportunities over the course of the year. The annual fall journalism conference at CSUN drew over 200 students from 26 schools. HS Insider also partnered with Korean Air to launch the annual Discover Asia Correspondent contest, giving students the opportunity to write essays about where they would like to travel in Asia and how they would pitch the story of their trip to Times editors. The two annual winners, plus their parent or guardian, choose any destination Korean Air flies to in Asia for once-in-a-lifetime adventures over spring break. Finally, HS Insider works closely with the events team to help integrate young coverage angles into existing event coverage. In the past year, students have interviewed Ken Burns, opened an event for John Greene, and had their questions asked to members of the Hamilton production.


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