Overview of this campaign
We had multiple challenges to address as follows
-Real time tracking
-Data analysis speed
-Prediction of content performance
-Speed and delivery of notification
-Personalized content offerings and recommendation etc
Optimizing the Big data technology we tried to counter these issues.
Results for this campaign
In one word, with the help of Big data, we completely revolutionzed the process and functionality. We captured real time clicks data of the complete website. Apache Kafka efficiently processed the real-time and streaming data along with Apache Spark. We used ElasticSearch framework for the processing of huge volume data. Its indexing property and distributed environment fasten up the speed of processing which helped us to deliver results of analysis quickly.