VOL.AT Redesign
2018 Finalist
Media associated with this campaign
Overview of this campaign
After the relaunch, VOL.AT appears user-friendly right down to the last pixel. The homepage, article, category and the weather are now arranged in a clear and concise way.
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Responsive design on all devices
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Characterful typeface and fresh colors
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High resolution pictures on start and article pages
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New and faster workflow for editors
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Regional concept to print content on the page
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Complete ad server switch to Google DFP
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New possibilities for video integration
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New weather page and service pages
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New registration process, login and comment section
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Fast navigation and faster loading times
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Appropriate updates are now released for the native apps on iOS and Android
Results for this campaign
We created a visual language: A strong, characteristic pair of fonts in conjunction with the refreshed brand yellow of VOL.AT creates a clear sense of actuality. In the future, this will take over all applications.
Despite all innovations, our regular customers want to recognize their VOL.AT. It was important to create a modern and clear interface for the portal, but to maintain the recognition value of the familiar environment.