Overview of this campaign

After the relaunch, VOL.AT appears user-friendly right down to the last pixel. The homepage, article, category and the weather are now arranged in a clear and concise way.

• Responsive design on all devices

• Characterful typeface and fresh colors

• High resolution pictures on start and article pages

• New and faster workflow for editors

• Regional concept to print content on the page

• Complete ad server switch to Google DFP

• New possibilities for video integration

• New weather page and service pages

• New registration process,  login and comment section

• Fast navigation and faster loading times

• Appropriate updates are now released for the native apps on iOS and Android

 

Results for this campaign

We created a visual language: A strong, characteristic pair of fonts in conjunction with the refreshed brand yellow of VOL.AT creates a clear sense of actuality. In the future, this will take over all applications.

Despite all innovations, our regular customers want to recognize their VOL.AT. It was important to create a modern and clear interface for the portal, but to maintain the recognition value of the familiar environment. 

 

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory