VOL.AT Redesign
2018 Finalist

VOL.AT Redesign

Russmedia

Schwarzach, Austria

Category Mobile

Overview of this campaign

After the relaunch, VOL.AT appears user-friendly right down to the last pixel. The homepage, article, category and the weather are now arranged in a clear and concise way.

  • Responsive design on all devices

  • Characterful typeface and fresh colors

  • High resolution pictures on start and article pages

  • New and faster workflow for editors

  • Regional concept to print content on the page

  • Complete ad server switch to Google DFP

  • New possibilities for video integration

  • New weather page and service pages

  • New registration process,  login and comment section

  • Fast navigation and faster loading times

  • Appropriate updates are now released for the native apps on iOS and Android

 


Results for this campaign

We created a visual language: A strong, characteristic pair of fonts in conjunction with the refreshed brand yellow of VOL.AT creates a clear sense of actuality. In the future, this will take over all applications.

Despite all innovations, our regular customers want to recognize their VOL.AT. It was important to create a modern and clear interface for the portal, but to maintain the recognition value of the familiar environment. 

 


Contact

To contact a company representative about this campaign, click here for the INMA Member Directory

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