Kidtopia Festival
2018 Finalist

Kidtopia Festival

Fairfax Media

Sydney, Australia

Category Best Use of Consumer Research

Media associated with this campaign

Overview of this campaign

  • Establish Kidtopia as the ‘must attend’ annual family festival in the Sydney events calendar for parents with young kids.

  • Deliver partner success for Destination NSW and Parramatta Council by attracting 2000 interstate and intrastate visitors into the local area in the year of launch.

  • Ensure commercial success by securing event sponsor for the second year of event.


Results for this campaign

  • Kidtopia Festival was a finalist in Australian Event Awards “Best New Event” category in 2017.

  • Success of launch year (2016) event saw Fairfax Events secure commercial partnership with Qantas Assure in 2017.

  • Post event audience feedback survey reported an average 9/10 satisfaction score.


Contact

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