It's a Southern Thing
Media associated with this campaign
Overview of this campaign
- Build a loyal group of fans who actively engage with content on various channels, starting with Facebook.
- Reach 400,000 Facebook followers, 65 million video views and 17 million total engagements in the first four months.
- Create a video series for sponsorship.
- Create custom, sponsored content that aligns with brand objectives and follower interests.
- Create a store with merchandise around the brand.
- Create new business and revenue opportunities for Alabama Media Group.
Results for this campaign
From It's a Southern Thing's launch in August 2017 through December 2017, the brand: