It's a Southern Thing
2018 Finalist

It's a Southern Thing

Alabama Media Group

Birmingham, United States

Category Best Use of Social Media

Overview of this campaign

- Build a loyal group of fans who actively engage with content on various channels, starting with Facebook.
- Reach 400,000 Facebook followers, 65 million video views and 17 million total engagements in the first four months.
- Create a video series for sponsorship.
- Create custom, sponsored content that aligns with brand objectives and follower interests.
- Create a store with merchandise around the brand.
- Create new business and revenue opportunities for Alabama Media Group.


Results for this campaign

From It's a Southern Thing's launch in August 2017 through December 2017, the brand:

- Gained 543,710 followers
- Had 25.7 million engagements on Facebook posts
- Reached 177 million video views
- Produced six sponsored videos
- Launched our online store to sell branded merchandise

Contact

To contact a company representative about this campaign, click here for the INMA Member Directory