Stomp Goody Bag Campaign
2018 Finalist

Stomp Goody Bag Campaign

Singapore Press Holdings Limited

Singapore, Singapore

Category Best Public Relations or Community Service Campaign

Overview of this campaign

  • Launched in May 2017 to promote public spiritedness in the reader community and beyond
  • Stomp Goody Bags are given to everyday heroes for their acts of kindness to foster positivity and civic-mindedness among Singaporeans
  • We publish their stories and encourage engagement to inspire others to do good

Results for this campaign

  • Viral effect of positive content has contributed to more reader submissions of such stories
  • Two-month sponsorship by National Volunteer and Philantropy Centre


To contact a company representative about this campaign, click here for the INMA Member Directory