Good Samaritan Hospital HealthLink 4 Page PopUp
2018 Finalist

Good Samaritan Hospital HealthLink 4 Page PopUp

Newsday Media Group

Melville, United States

Category Best Execution of Print Advertising

Media associated with this campaign

Overview of this campaign

Brand360, Newsday Media Group's custom content studio, partnered with Good Samaritan Hospital Medical Center to create custom content that addressed their main objectives for the year, which included:

  • Positioning the Good Samaritan Hospital Medical Center establishment as the expert in modern medical technology

  • Reinforcing their medical expertise, specifically in the treatment of stroke incidents

 

To address these objectives, Newsday Media Group executed the following strategies:

  • Created a 4-page high-impact print unit that stood out from the competition – and from within the newspaper

  • Increased visibility with a disruptive format that gave Good Samaritan Hospital Medical Center enough real estate to talk to Long Islanders about one of their primary medical concerns—stroke

  • Positioned the client’s presence within a highly-synergistic environment—Newsday’s HealthLink special section, 100% of the content devoted to health & wellness

     

Newsday Media Group’s In-house content professionals worked with Good Samaritan Hospital Medical Center to compose the custom content in ways that were both informative and immediately actionable. Print piece featured:

 

  • HealthLink Special Section Cover Page: A strip unit placed on the cover of the special section was designed to drive readers directly to centerspread content

  • Pop-Up Page 1: Custom advertorial titled, “Bringing the Future of Stroke Care to the Community,” featured important information about the high-level care Good Samaritan Hospital Medical Center offers to stroke victims, with a focus on medical technological advancements.

  • Pop-Up Centerspread: Designed in a vertical format that readers can remove and keep as reference, the spread was visually eye-catching and contextually important, as it focused on identifying the signs of stroke.

    • 4 Pop-Up 1” banner ads extended from the top of the spread, making the piece’s viewability hard-to-miss

  • Pop-Up Page 4: Good Samaritan Hospital Medical Center’s full-page ad creative concluded the high-impact unit for maximum branding.

 


Results for this campaign

The Good Samaritan Hospital Medical Center campaign generated impressive results. It addressed the objectives set forth at the campaign’s launch and communicated the client’s message to their target audience. Campaign objectives included educating consumers about the expertise of Good Samaritan Hospital Medical Center and the modern medical technology it offers to its patients, especially when it comes to the treatment of stroke incidents.

 

A key part in making this program a success was the fact that, although the print piece served as the showstopper of the program, it worked in unison with the following components to communicate key messaging to consumers:

 

  • One (1) Digital Photo Listicle on Newsday.com

    • Headline placement drivers on Newsday.com Homepage and Section Fronts

    • Display banner driver ads on Newsday.com

  • Social Media Ad Drivers

    • Targeted to Women 45+ with an interest in stroke awareness and prevention/heart disease awareness  

 

Demonstrated results included:

  • Long Islanders were educated about the warning signs of stroke and Good Samaritan Hospital Medical Center’s expertise in stroke treatment

  • Distribution of nearly 194,000 HealthLink issues across Long Island—featuring the HealthLink front cover strip ad, Pop-up centerspread and full page advertorial

 


Contact

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