When the sun chose to rise from West

When the sun chose to rise from West


Bhopal, India

Category Best Idea to Encourage Print Readership or Engagement

Media associated with this campaign

Overview of this campaign

Divya Bhaskar, Gujarati flagship publication of Dainik Bhaskar Group, decided to up its ante in gaining the numero position through an integrated circulation strategy with an objective to accelerate circulation growth in Gujarat. 

Results for this campaign

Our subscription drive in Gujarat led to an annual increase of newspaper circulation by 16% from 0.91 million copies in June 2017 to 1.06 million copies in Dec 2017.


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