When the sun chose to rise from West
Overview of this campaign
Divya Bhaskar, Gujarati flagship publication of Dainik Bhaskar Group, decided to up its ante in gaining the numero position through an integrated circulation strategy with an objective to accelerate circulation growth in Gujarat.
Results for this campaign
Our subscription drive in Gujarat led to an annual increase of newspaper circulation by 16% from 0.91 million copies in June 2017 to 1.06 million copies in Dec 2017.