Total Wine & More Native Campaign
2018 Finalist

Total Wine & More Native Campaign


Phoenix, United States

Category Best Execution of Native Advertising

Overview of this campaign

Total Wine & More wanted to utilize a native advertising campaign to build visibility and engagement through entertaining and insightful content. The overarching goal of the campaign was to create a strong position for Total Wine & More to be the best place to assemble the perfect ingredients to celebrate your special moments throughout the year. Our recommendations for evergreen content in the monthly infographics have helped create a library of content that can be re-used by the client when and where they see fit. Monthly recipe videos were developed to boost relevancy and engagement each month, and feature a unique spin on a holiday classic or seasonal ingredients. Total Wine & More has now integrated this native advertising campaign into their social promotions and continues to build upon its success and popularity with additional video projects slated for 2018.

Results for this campaign

  • The Total Wine & More promotional campaign in Phoenix provided high visibility over a short duration, with 8.4 million impressions and a 1.34% CTR.

  • The infographics had 10,000 uniques with over 7,745 minutes of engagement.

  • Recipe videos earned, on average, more than 201,000 impressions with a CTR of 1.07% and over 754 post reactions in just a 48-hour period.


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